COHO COLLECTIVE: A CASE STUDY

Quick Recap Overview

• This blog post shares the transformative journey of a client who partnered with Serena for a Brand Intensive. Initially expecting just a visual identity, the client instead gained deep clarity on their business, audience, and brand direction. The experience was fun, strategic, and seamless—immediately leading to a successful launch of their business, COHO. Within two weeks, they landed their first client, and within three months, the founder went full-time. One year later, COHO is thriving with a full client roster, a growing team, and a strong presence in their business community.

Branding isn't just a cost…
But a meaningful investment for your business growth

how Coho Collective sky rocketed their business growth by investing in branding before launching their business.

Before working with us:

“I expected to end the week with a brand (you know a logo, a few colors, and a cool font), but instead, I left with a better understanding of my business, my ideal client, and my brand.” 

During the branding process:

“Working with Serena was genuinely so fun. She knows her stuff, asks great questions, and really 'gets it.' This made our experience so seamless and enjoyable."

After the weeklong brand intensive:

"I immediately went to work on building a website, business cards, and marketing collateral. Within two weeks of launching COHO, I acquired my first client. The Brand Intensive paid for itself (and then some).”

3 months after launching:

“We were able to launch our business, website, and socials with confidence about our brand. After our first call, I knew the significant value Serena would bring to the table. We've acquired multiple ideal clients in no small part due to the wonderful brand we now have.” Emily was able to go full time with her startup after only 3 months of launching.

1 year after launching:

Coho now has a full roster of clients, employees, and a thriving business community that knows and loves their business and brand.