COHO COLLECTIVE: A CASE STUDY

This blog post shares the transformative journey of coho collective who partnered with Serena for a Brand Intensive. Initially expecting just a visual identity, the client instead gained deep clarity on their business, audience, and brand direction. The experience was fun, strategic, and seamless—immediately leading to a successful launch of their business, COHO Collective. Within two weeks, they landed their first client, and within three months, the founder went full-time. One year later, COHO Collective is thriving with a full client roster, a growing team, and a strong presence in their business community.