ART DIRECTOR | DESIGNER | PHOTOGRAPHER
Serena is a dreamer and creator based in Southwest Montana, serving Montana, The West and beyond. Her minimalist style paired with big personality, defines her timeless yet unique designs.
She graduated with highest honors at Montana State University with a BFA in Graphic Design, and just after graduating founded Gossack Creative as a means to make brand dreams a reality
for small business owners across the west. Through brand identity, packaging design, and brand photography, She connects her clients to their audience in a genuine way. She loves to tell stories with the talents she's been given and helps others tell theirs.
She loves meeting other entrepreneurs and truly collaborating with them to create great things. Supporting others doing what they love for a career is what she's all about.
"Styles come and go. Good design is a language, not a style."
After receiving an inquiry, I will respond and set up a discovery call to learn more about your business, your goals and see if we are a good fit to work together. Based on what your needs are, I will send a custom proposal. Upon accepting it, I will pencil you into my calendar and get to work!
strategy & exploration
In this phase we will deep dive into your goals and mission and start your strategy workshop depending on the scope of the project. From there, I will summarize or deliver your brand strategy document, followed by visual research, a mood board and a direction for your brand design to go in. This insures we are on the same page and gets both of us excited for what’s next.
design & refinement
After approving the mood board, we move onto the initial design concepts and 2 visual directions your brand could go. These will be presented in person or over phone conversation aided by a pdf to show the designs. After presentation, you have the opportunity to refine and choose which direction you want to go.
deliver & implement
Designs are finalized, final payment is made and your designs will be on the way! Guidelines regarding usage are included and files will be packaged so you, your team or any other designer can use them properly for any situation. The assets provided will be used in the design of the collateral of your choosing moving forward.
Congrats on launching your beautiful new brand!
* Collateral is not included in Brand Packages.