gossack creative
GROUP BRAND STRATEGY WORKSHOP
A 1 month group workshop for emerging businesses looking to strategize and elevate their brand.
This is an in-depth brand strategy workshop for heart-led brands looking to back their brand with a tried and tested strategic framework so they can confidently market their business and entice and sell to their dream customers with more ease.
To make brand strategy accessible for emerging brands, we have created a new way to help you strategize your brand in an interactive group workshop format.
In a small group workshop format, together we’ll get to the root of your brand’s essence, leaving you with a custom brand strategy and the tools you need to grow your business through marketing, messaging, and brand experience.
BRAND STRATEGY
This workshop is for you if...
Imagine if you...
You struggle to communicate what you do and why
You feel unfocused in your marketing efforts
You feel unclear on your Target Audience
You feel unclear on your brands future and vision
Your brand messaging and visuals are inconsistent
You feel overwhelmed by the competition
Had focused clarity on who you are as a business
Have confidence to market and communicate what you offer
Have clarity in what makes you stand out from competitors
Could create deeper connections with your Audience
Could create higher conversion rates
Could create more interest around what you offer
Could create cohesive messaging and visuals with ease
But don’t take it from me, take it from my clients who have revolutionized their businesses through my
strategic framework...
“The Brand Strategy Workshop from Gossack Creative was the absolute perfect match to set the tone for the way I began thinking about the new brand. The Brand Strategy allowed me to look at every part of my business and had me hone in on how I was going to give my future clientele an out of this world experience. It was a dream to work with Serena, who answered all of my questions along the way, challenged me to look at new aspects of my business and how I was going to manage those client experiences.”
"This course provides such a unique way to access and implement your own brand strategy! Knowing all the elements that make up a brand has added so much value to understanding my business. Being able to take the time and dive into the specifics of my offerings, business goals, persona etc. is so beneficial especially as I grow as a business."
LAURYN WITH BUTTERKREM | 1:1 Strategy Client
ALI WITH SUMMIT CREATIVE CO | Workshop Beta Tester
MODULE OVERVIEW
WEEK 1
STRATEGIZING YOUR BUSINESS PART 1
Is all about why you are in business and why you continue. In this section we build out your origin story, discover the core values that run your business, and look at your long term goals. This big picture approach helps you really connect with other people and grounds you in your bigger purpose going forward.
WEEK 2
STRATEGIZING YOUR BUSINESS PART 2
Is all about communicating what you offer and why it is valuable in the market. In this section we will cover writing a strong I help statement, creating buzzwords and your brand's tone of voice as well as creating content pillars and uncovering your Unique Selling points. Help others see the importance of what you offer and why you are THE perfect person to do it.
WEEK 3
STRATEGIZING YOUR AUDIENCE
Is all about who your ideal audience is and how to best connect with them by really understanding how they operate, where they hang out, their approach to life and their lifestyle. Creating specific audience profiles will help maximize your marketing efforts to this person.
WEEK 4
STRATEGIZING YOUR COMPETITION & CREATIVE
Is about getting a clear idea of how to accurately represent your brand through your creative look and feeling. This section we will define how your brand looks and feels. We will also spend some time wrapping up the course and going through brand strategy implementation so you know exactly how to put it into action.
WORKSHOP DETAILS
HOW IT WORKS:
An intimate group of entrepreneurs will be led by Serena in her signature brand strategy framework where you can anticipate interactive exercises, fillable workbook prompts, and guided support to help define your own personalized roadmap to growing your brand.
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Can’t make the all the live calls?
Don’t worry there will be live recordings sent
to watch on your own time!
WHAT'S INCLUDED:
4 Live Sessions - 90 minute group calls with Q & A support
30 page Fillable Workbook
Customizable Final Strategy Document
Recorded Replay of Zoom Live Calls
BONUS: Brand Strategy Implementation Guide
WEEKLY SESSIONS:
OCTOBER 8th | 9am MST | 90min session
Week 1: Strategizing your Business Part 1
Brand Purpose, Transformation story, Goals,
Core Values, Brand Buzzwords, Tone of Voice
OCTOBER 15th | 9am MST | 90min session
Week 2: Strategizing your Business Part 2
Core offerings, Brand Positioning, Value Proposition, USP
Content Pillars, Vision Statement, Mission Statement
OCTOBER 22nd | 9am MST | 90min session
Week 3: Strategizing your Audience
Audience Overview, Target Audience, Priorities,
Audience Buzzwords, Customer Journey
OCTOBER 29th | 9am MST | 90min session
Week 4: Strategizing your Competition & Creative
Competitor Overview, Aesthetic Direction,
finalizing and implementing your strategy
This workshop is specifically designed
for emerging brands who:
Need time carved out to work on their business
Need professional level support without high ticket cost
Are wondering why their marketing isn't working
Are purpose driven and heart led
Are ready to step into a new season of their business
Are wanting to want to grow their brand
Want to connect with like minded people in a supportive community
Willing to put in the work to be successful
Sound like you? Then I invite you to join us this fall for our Group Brand Strategy Workshop!
Join the waitlist
To get early access to tickets, pricing and exclusive offers.
CAN'T WAIT TO SEE
YOU THERE!
WHO KNEW BRAND STRATEGY COULD
BE THIS FUN... AND HELPFUL?
Brand strategy has helped our clients:
Get a big picture view of their business to better inform their marketing
Get a better understanding of WHY and HOW they help their audience
Define and understand their audience better
Define their brands personality to create a lovable, magnetic brand
Communicate more efficiently and effectively in their marketing
Create a plan to get to their goals faster
LET'S GET THE FAQS STRAIGHT
Each Session is 90 minutes a week for 4 weeks. Most all of the work required will be done live during the sessions. The homework in between sessions is optional and depends if you need more time to work on the material by yourself. I would budget for a total of 2 hours of time each week.
HOW MUCH TIME WILL I NEED TO COMMIT TO?
WHAT IF I CAN'T MAKE IT TO THE LIVE CALLS?
The live 30 min Q and A during each call is very beneficial for those who can join live every week, however call replays will be sent to you directly after each session, so if you can't make it, you can still participate and get the most out of each session without tuning in live.
The workshop will be supported and led by Serena, but be prepared to show up to do the work on your own individual business and support others who are participating. The workshop will be interactive and participants are encouraged to give examples from their business and are encouraged to take advantage of the live group Q and A with Serena about their own brand strategy to maximize the value of the workshop. For additional 1:1 support from Serena to implement your strategy after the workshop is complete, there will be an optional add-on that you can include at checkout.
HOW INVOLVED IS THE WORKSHOP?
HOW MUCH ACCESS DO I HAVE TO SERENA?
HOW IS THIS DIFFERENT FROM YOUR
1:1 BRAND STRATEGY SESSIONS?
The curriculum for the group brand strategy is the exact same one I go through with my 1:1 clients with the exclusion of the creative direction I give to strategy clients who are also doing their brand identity with me. The main difference between the two, is that in the group workshop the majority of the work will be done by you, by writing and discovering part of your brand! In my 1:1 Workshop, I customize and write the document and implementation strategy specifically to their business and am able to focus on specific areas of their strategy and give them more robust 1:1 support in each category. Another huge difference is the price! The group workshop is approximately 1/3 of the price of a 1:1 Brand Strategy Workshop.
WHEN DO WE START?
The welcome packet and all other materials will be sent the week of October 4th 2021 and our first session will kick off that Friday, October 8th at 9am MST. The calls will be every Friday in October after that, starting at 9am MST.
DO I NEED TO HAVE ANY PRIOR KNOWLEDGE
OF BRAND STRATEGY?
Nope! Part of the workshop is helping explain what each section is all about and how its important, and the other part is helping you implement and apply it to your own business. Everyone involved will be learning right along side you no matter where you are at with it all, so you will feel supported and not alone the whole way.
WHAT TYPE OF BUSINESS IS THIS FOR?
This is perfect for any emerging brand whether you are a service provider, personal brand or a product based business that wants to get crystal clear out their brand foundations and next steps.
