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SERVICES PROVIDED

LULU POTTERY

+ Signature Brand Design

+ Packaging Design

+ Product Photography

+ Brand Photography

+ Print Collateral

+ Art Direction

ALINEA COLLECTIVE

+ Web Design

+ Brand Messaging

+ Social Media Strategy

Lulu Pottery is a Bozeman-based, one-woman-run production studio specializing in porcelain clay. Laura Viren has spent the past 20 years perfecting the art of wheel-thrown ceramics and creates small-batch mugs for local businesses throughout Montana.

She loves making functional art that can be enjoyed and experienced everyday, and strives to create beautiful, timeless, and durable wares using simple tools and a strong passion. 

One of the main goals for the project was to not only to create a fun, creative modern take to Laura's current branding, but also to strategize and create functional systems and documents to organize and communicate her business information in a straightforward way especially for her Wholesale customers. That looked like strategizing her website to be user friendly for retail sales and wholesale as well as creating faq and lookbook documents to make finding info easier and making Laura's job more efficient.

OBJECTIVES

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