Lulu Pottery is a Bozeman based, one woman run production studio 

specializing in porcelain clay. Laura Viren has spent the past 20 years perfecting the art of wheel-thrown ceramics and creates small-batch mugs for local businesses throughout Montana. She loves making functional art that can be enjoyed and experienced everyday, and strives to create beautiful, timeless, and durable wares using simple tools and a strong passion. 

MODERN

BRIGHT

BOLD
TIMELESS

FEMININE

CLASSY

Art Direction

One of the main goals for the project was to not only to create a fun, creative modern take to Laura's current branding, but also to strategize and create functional systems and documents to organize and communicate her business information in a straightforward way especially for her Wholesale customers. That looked like strategizing her website to be user friendly for retail sales and wholesale as well as creating faq and lookbook documents to make finding info easier and making Laura's job more efficient.

Scope of Work